Build
Founder and CEO of CID Management. Took a healthcare cost-control company from idea to more than $25 million in annual revenue and a sale to Genex Services in 2015.
About
A point of orientation.
Cardinale Advisory exists for the moment when an idea has energy, but not yet enough clarity to become an experience.
The cardinal point
A point of orientation. A center of clarity. Infinite directions. Meaningful progress.
Experience
The work comes from building, operating, and turning thought into action.
Wharton MBA. Economics at UCLA. The through-line is ideas under pressure: what they mean, who they serve, and how they move.
Direct
Led eCommerce strategy at iBidCo, including a partnership with eBay. Earlier work at Eli Lilly focused on cycle time and cost in new drug development.
Transform
Tricky Wombat, Liquid Animals, and You Don't Know The Half of It carry the same belief into different forms: ideas matter when they change how people move.
Elsewhere
Products and writing
The advisory practice sits beside these, not inside them.
Tricky Wombat
Your company brain
A product we founded. Private company intelligence from the documents, chats, and files teams already have.
trickywombat.ai ↗Liquid Animals
Parent of the ideas we build
The company that owns and operates Tricky Wombat and the other ideas in the family.
liquidanimals.com ↗You Don't Know The Half of It
Weekly show and writing
A show for business leaders about the knowledge their company already has but cannot reach.
halfofit.trickywombat.ai ↗